did rebel yell bourbon change its name

The "Rebel Yell" brand was created at Stitzel-Weller in the 1930s (with the idea of distilling it in limited batches for exclusive distribution in the Southern United States). Maybe they should just rename it then - to Rebel Yip - since that is more descriptive of that sound anyway? Awww poor baby. He explained on VH1 Storytellers that people were drinking "Rebel Yell" bourbon and thought that would be a great title for an album. Rebel Yell whiskey is matured in No. Im only speaking for myself and the people I encountered. That was the only ride from when the park opened that had never changed and now this I guess we will start going to Bush Gardens from now on! One last piece of news from the Kentucky distilleryRebel Yell 10 Year Single Barrel, which debuted back in 2016, will be available in a 2,600-bottle run this year. Lets take a look at how much a bottle of Rebel Bourbon will cost you. Hes teamed up with Master Sommeliers and Master Distillers to help educate people about the science that goes into alcohol production. My favorite coasters are B&M hypers and gigas. The important thing is that the whiskey inside the bottle has stayed the same. Sidney Lanier, the poet and Confederate veteran, described his unit's yell as "a single long cry as from the leader of a pack of hounds."[9]. By adding the new capsule closure with hints of silver and updating the label with bolder lettering, the new Rebel Yell look aligns with the brand attitude, said Eric Winter, whiskey brand manager at Luxco, in a prepared statement. Barrel and Brew was created by four guys with a passion for crafting the perfect cocktails. The Rebel Yell bourbon brand is produced by Luxco, a family-owned company based in St. Louis, Missouri. Its been a strange and complicated journey. Powered by Invision Community. Rebel Yell American Whiskey is a uniquewhiskey blend that combines the smooth andsweet taste of our wheated bourbon with thespiciness of a rye. Like all bourbon, wheated bourbons are still required to contain at least 51 percent corn in the mashbill. This very recipe represented a base for many famous bourbons that were later produced at the Stitzel-Weller distillery. Rebel Yell was originally marketed as a bourbon for the deep south, but this changed in the late 1980s as it became available nationwide. An order was given during a bayonet charge to "yell like furies" in routing the Federal forces under General Irvin McDowell. For the Trailblazers. The Rebel Yell brand is currently produced at the Luxco distillery. But the very first time I fired off my gun I hollered as loud as I could and I hollered every breath till we stopped." By using this site, you agree to our Terms of Use. "I could hear the sound of shots from the direction of Hickory Point, accompanied at intervals by fierce yells," remembered Reeder. 1872) to form the Stitzel-Weller distilling company in 1910. This topic has been inactive for at least365 days, and is now closed. Not sure if you're speaking in generalities, or if this is aimed at me. Rebel Bourbon's history dates back to 1849 when William Larue Weller of the W. L. Weller & Sons Company invented the famous recipe that pioneered a wheat-based mash bill to replace rye. It seems, though, that Rebel Bourbon still sources its whiskey from Heaven Hill as the bottle dons the statement bottled for Lux Row Distillers. The reason is because it is cheap and good enough. I dont claim to speak for or represent anyone. You know that, right? It mutes most of the flavors, but it also dilutes the strong alcohol aroma and taste. . Lets pour ourselves a glass and find out. Just like the Big Lot Stunt Coaster is still Italian Job, the Crypt is still Tomb Raider, Drop Tower is still Drop Zone, the Racer75 will always be THE REBEL YELL! Even my 7 year old commented that racer 75 is a dumb name and both my boys still called it the rebel yell. "Charley (Farnsley) concocted it in about 1937, and his uncle (Alexander Thurman Farnsley) owned W. L. Weller, on Main Street, at that time, with the Stitzler-Weller people, and they bottled it for him." Consider this similar product. In addition to focusing on tradition while producing whiskey in a unique way, this distillery is known for its distinctive style of bourbon. Need to know: A 100-proof, 10 year old wheater, this is the latest release from Rebel Yell's Single Barrel line. Changing it just seems to serve no purpose and make the park seem more bland. The yell has also been described as similar to Native American cries. It is unclear when exactly the Rebel Yell brand was created, but the whiskey has been in production since at least the early 1900s. Then away to our left and rear some of Bragg's people set up 'the rebel yell'. We have to acknowledge and accept our past. Weller. This very recipe represented a base for many famous bourbons that were later produced at the Stitzel-Weller distillery. That is really lame. Photo Credit How it starts deep and ends high, how it rises into three increasing crescendos and breaks with a command of battle. I honestly dont see what the big deal isbut then again, Ive never visited KD nor grew up in the south. Weve taken everything you love about our Kentucky Straight Bourbon and distilled it into 100 Proof Bourbon, making it even better. Below are frequently asked questions regarding Rebel Yell and Rebel Bourbon. It was becoming my go to, especially for its price point. Also, Kings Dominion had an Old Virginia area and cues that it was trying to include some connections to the state. When it was launched, it was only available south of the Mason-Dixon line. He found two historical recordings of two different soldiers from two different states (North Carolina infantry, and Virginia cavalry), and he claims they sound nearly identical. When you get towards that higher end, you start competing with whiskeys such as Jack Daniels or Makers Mark, which Rebel does not compare to. Rebel Reservewill also be updated and now called RebelYell Small Batch Reserve. Katelyn is a freelance writer in Portland, Oregon. The brand name is currently owned and marketed by Luxco, and the bourbon itself is distilled and bottled under contract by Heaven Hill at its Bernheim distillery in Louisville, Kentucky. Luxco is a leading producer of distilled spirits in the United States, and its products are distributed in more than 50 countries. This is just a (smart) calculation by a company looking to avoid a potential PR crisis which these days comes fast, often, and from ever angle. Whiskey is experiencing a tremendous periodof growth, with domestic whiskey up 5.3%over the past 12 months*. Speaking of their expressions, that lineup includes an all-new whiskey, Rebel Yell Kentucky Straight Bourbon 100 proof. 1965. This product is available only in our gift shop, and it may not always be available in a particular size. Each costs about $27 for a 750mL bottle. The company would eventually break up in 1972. What do you think about Rebel Yell being renamed, Racer 75? Without fail, it was Yellowstone or Rebel Yell. The original time-honored recipe is steeped in charred oak barrels for ten years to produce a unique flavor profile. As any company or public organization has to do in the era were in, I assume Cedar Fair and Kings Dominion did a calculation. who-ey! You should all be fired. ago One is softer DonutBourbon 6 mo. Thinking of that happening to some of my favorite rides at my home parks in Central Florida, I would probably be upset about a ride losing its identity. Mother would catch him by the coattails and plead, 'Shush, Doctor, shush'. Changes include new packaging forRebel Yell Kentucky Straight Bourbon, as wellas bringing Rebel Reserve Honey and Cherryunder the Rebel Yell name. Now at $17.95 for a 750 ml bottle, up from approximately $11-15 since Luxco's rebranding, it is neither a steal . I can appreciate why some people are upset though. Civil War soldiers, upon hearing the yell from afar, would quip that it was either "Jackson, or a rabbit", suggesting a similarity between the sound of the yell and a rabbit's scream. Alcohol: 50%. I thought that moniker just applied to Ole Miss fans. The Rebel Yell brand was created in 1950 by a politician in Kentucky a fascinating peek into the regions politics of the time. Rebel Yell Bourbon Name Change This change has been made at the request of Luxco, which renamed its Bourbon brand 'Rebel Yell.' This change is still in effect on store shelves. The standard price of Rebel Yell used to be right around the $12 mark. Rebel bourbon is made in Kentucky, the heart of bourbon country. In 1984, the brand enjoyed nationwide distribution on the back of the Billy Idol song, which according to legend was about a rowdy night fueled by Rebel Yell Bourbon. When Iwas a kid in my early/midteens,one of the guys in our small group that hung out together had an older brother. Ive been going to this park for years but now its tainted. The W.L. One of the earliest accounts of the yell comes from the First Battle of Manassas (Bull Run) during then Brig. They might as well rip this sticky band-aid off during the off season rather than endure some kind of huge controversy during the season. Confederate soldiers used the yell when charging to intimidate the enemy and boost their own morale, although the yell had many other uses. Its got a strong, bold flavor thats not for the faint of heart. A big, round body with a palate that follows the nose - honey . Did it hurt your feelings too? Rebel Yell is a brand of Kentucky straight bourbon whiskey owned and marketed by Luxco. John Salmon Ford, in an 1896 interview with Frederic Remington, describes a charge his Texas Rangers made into a Comanche village in 1858 and that his troops gave the "Texas Yell". This nose is sweet and much more grain forward in its aromas. The brand bounced ownership, eventually landing in the Diageo portfolio. But as far as affordable bourbon options, Rebel whiskey offers a great learning opportunity. With these changes also brought about a hike in the price. 2023 Luxco, Inc. All Rights Reserved. They were trying to distance themselves from that heritage because its becoming less an less accepted. Yep, they did. The distillery is located in Bardstown, a town known for its bourbon heritage. There is just no end to this madness. New packaging will be available nationally starting January 2015 in the 750mL bottle, followed by the 1.75L bottle rolling out in March 2015. Create an account to follow your favorite communities and start taking part in conversations. Jubal Early once told some troops who hesitated to charge because they were out of ammunition: Damn it, holler them across. The distillery was founded in 1888 and originally known as the Stitzel-Weller distillery. Be More Rebel. But more importantly, we cannot white wash history (forgive that wording, please!). Luxco opened their distillery, Lux Row Distillers, in 2018, so they may begin distilling their own whiskey for Rebel Bourbon. From there, most bourbons will contain malted barley, and rye. QUELLERS QUARRY INCLUDE Rebel Yell, Blood Oath, David Nicholson, and Erzra Brooks Kentucky Straight Bourbons fromLuxcos distillery. Now that weve covered the basics, its time to get into the real reason you are here. So, if youre new to the bourbon category and want to try a wheated bourbon drinking experience without taking a hit in your wallet, Rebel Bourbon is a great starter brand to give a try. Tons of bottles out though. After the whiskey has been mashed, fermented and distilled, bourbon must be matured in new American oak barrels according to U.S. regulations. Shoddy_Ad7511 6 mo. And lets be honest, thats all you can really ask for when buying a $15 bottle of bourbon. Alcohol on the plane: how much can you drink on long flights? Finish: Sweet honey and light pepper and spice. All Rebel Yell packaging has been updated toproduce a robust, uniform shelf presence forthe entire brand family. Yes. Introduced in April 2019, Rebel Yell 100 is a wheated bourbon, and a new bottle extension for the Rebel Yell brand. In fact, Im kind of disappointed. Units were nicknamed for their apparent ability to yell during battle. Then arose that do-or-die expression, that maniacal maelstrom of sound; that penetrating, rasping, shrieking, blood-curdling noise that could be heard for miles and whose volume reached the heavenssuch an expression as never yet came from the throats of sane men, but from men whom the seething blast of an imaginary hell would not check while the sound lasted. I've tried googling it to see if something had stopped the distribution or maybe a name change had occurred but so far I've turned up nothing. ago One is less overtly pro-slavery and pro-confederacy. The brand was meant to celebrate the 100 year anniversary of the original Weller company. Find news, promotions, and other information pertaining to our diverse lineup of innovative brands as well as newsworthy headlines about our company and culture. November 18, 2020 in General Bourbon Discussion. Quick everyone buy up the Rebel Yell bottlings before they are gone! Hit it on the desktop version, and there's actually a rebranded 10-yr without the "Yell". Where is Rebel Whiskey made? The original recipe for Rebel Yell Bourbon was introduced in 1849 at the Stitzel-Weller distillery, known for using wheat in replacement of rye in the mashbill. Rebel Yell 100 was launched in conjunction with a rebranding of the entire Rebel Yell family. Vanilla, oak, dark fruits, a hint of cinnamon, citrus and notes of cocoa powder. 3 charred oak barrels. I rarely drank it before and just recently started mixing drinks so I went through the remaining 3/4 of the bottle in about a month. Whether youre sipping it neat or mixing it in with your favorite cocktail, Rebel Yell 100 bourbon is the perfect whiskey for any occasion. As lame as Apple Zapple, as the parks wild mouse coaster has been renamed. Rebel bourbon is also made in Kentucky, and it is known for its strong, fiery flavor. I've heard the 10-yr is the same juice from the Old Fitz decanters. While the connection to the Civil War was obvious, the name never bothered me. Overall, Rebel Yell is an entirely expected Kentucky bourbon that lends itself better to throwing back than truly enjoying. Since Pappy Van Winkle led the most current bourbon craze, and the flavor profile has changed as of late, fans want to taste the old Stitzel Weller versions. This whiskey is also known for its wheatiness, as it is made from the same Kentucky bourbon distillery as Rebel Yell, which produces some excellent wheated bourbon (Just Google the mashbill). I like Rebel Bourbon a lot better at the $13 price point than $18. I actually went to the store today to buy some bourbon as my 1.75L bottle of Rebel Yell was finally getting low. And I never even thought about the park changing the name. That being said, I think taking offense to the name change, claiming it is rewriting history, and refusing to ever go to the park again is just downright silly. They changed up the bottle in 2019, and in 2020 they transitioned to Rebel Bourbon. The Rebel Yell brand wasnt introduced until 1950, however, by Charles Farnsley, the mayor of Louisville at the time. These bottles may appeal to those looking for a private-label wheated bourbon experience. The brand was likely named after the Confederate battle cry, which was popular during the Civil War. The Confederate yell was intended to help control fear. Please check your entries and try again. It has been made using only the purest Kentucky limestone-filtered water and new charred white oak barrels for aging. With that effort, the price has went up a bit, too. "A young fellow near me remarked: 'Our men must be hitting them the way they holler.' You caved! The entire Rebel Yell brand has been rebranded in conjunction with the release of Rebel Yell 100. As I mentioned, this was a whiskey many of us grew up drinking in high school and college, likely before we were supposed to be drinking. All bourbon will have at least 51% corn. "[4] The Library of Congress has a film from the 1930s of a dozen or so veterans performing the yell individually and as a group. Its 36-inch continuous column still has a capacity to produce 50,000 barrels or about 3.25 million proof gallons of bourbon per year. The companys portfolio includes a wide variety of brands, including Rebel Yell, Evan Williams, Pearl Vodka, and Everclear. It was the ugliest sound that any mortal ever heard even a mortal exhausted and unnerved by two days of hard fighting, without sleep, without rest, without food and without hope the Southern soldiers cannot cheer, and what passes muster for that jubilant sound is a shrill ringing scream with a touch of the Indian war-whoop in it.[11]. The brand was created to commemorate the 100th anniversary of the Stitzel-Weller distillery in Louisville, Kentucky, by Charles R. Farnsley, the former mayor of Louisville. Because the Lux Row Distillers facility was not operational until 2018, we can assume all or most of the whiskey in the most recent batch currently on store shelves was produced elsewhere either at a Heaven Hill distillery or another unnamed Kentucky supplier. In 2019 Rebel Yell went through a rebranding effort. Rebel Yell 10 Year Details. Heaven Hill used to manufacture the 20% alcohol by volume ( (80 proof) spirit under a contract at its Bernheim distillery in Louisville. Getting a little punchy here, down in the DeepSouth . The company was founded in 1958 by Paul A. Ackerberg and is now run by his son, David Ackerberg. The Kentucky bourbon brand has unveiled a hip new look that reinforces the brands rebellious spirit and elevates the brands look, bridging the gap between its proud heritage and modern tastes, according to recent news from Luxco, the brands owner. However, Rebel has more functionality as its much better in other mixed drinks and by itself. Rebel Rye is a rye whiskey priced at about $25 for a 750mL bottle. For Blood Oath Pact No. I have no idea how long ago I got the bottle, but at least this dates it to at least two years, though I know I got it well before the pandemic. I dont remember ever seeing any historical theming or educational features. Rebel Yell is one of those old throwbacks. Distillery: Lux Row (likely sourced from Heaven Hill) Type & Region: Bourbon, Kentucky, USA. I mean, its sister coaster, at Carowinds, is called Thunder Road (with its cousin White Lightening) Both are cultural references without making political statements. Though hardly a definitive description, having been published some 70 years after the war ended, Margaret Mitchell's classic Civil War novel Gone with the Wind has a character giving the yell sounding as a "yee-aay-eee" upon hearing the war had started. For more than 150 years, Rebel Bourbon has been bridging the gap between its proud heritage and modern tastes to honor the rebel spirit that lives in each of us. Numerous 4-year Distillers Collection Single Barrel offerings are also available under the Rebel Yell Bourbon name prices also vary as they are often bottled for specific retailers and available in limited quantities. The Rebel Yell is still available for purchase. Rebel Bourbon's history dates back to 1849 when William Larue Weller of the W. L. Weller & Sons Company invented the famous recipe that pioneered a wheat-based mash bill to replace rye. The Lux Row Distillery filled its first barrel three years later, in January 2018. Rebel Yell, a Kentucky Straight Bourbon whiskey made by Luxcos new distillery, thelux Row Distillers, was released in 1972. It was also a favorite of Rolling Stones guitarist Keith Richards. The new packaging started rolling out in April, and will be featured on all Rebel Yell expressions going forward. This is just the case for bourbon. Kings Dominion amusement park is quietly dropping the Confederate-themed name of its iconic roller coaster, Rebel Yell, and isn't saying whether the decision is tied to the continuing. If youre looking for a winter drink, this Rebel Yell 100 bourbon is the way to go. Luckily, the booze biz is a large and dynamic industry built for people with eclectic tastes. Im sure theyll be hitting the clearance rack soon. In this Rebel Bourbon review, well discuss the history, price, tasting notes, and more. Single barrel still says yell. Rebel Yell Bourbon is often left out of the wheated discussion. The woke folk are going to get their pitchforks and be at Lux Row's doorstep once they catch wind of a Rebel libation. Rebel Bourbon has a mash bill of 68 percent corn, 20 percent wheat and 12 percent malted barley. The whiskey inside the bottle stayed the same, but the bottle itself and its name were reimagined. Given the differences in descriptions of the yell, there might have been several distinctive yells associated with the different regiments and their respective geographical areas. Note: Luxco recently changed the brands name from Rebel Yell Bourbon to Rebel Bourbon. Confederate Defeat Re-examined". . The company statement is fairly short on details about the expression, but weve reviewed previous editions, and this one looks to be similar: a higher-end, older, single-barrel version of Rebel Yell bourbon, part of an ongoing effort (along with the several redesigns the brand has undergone in recent years) to revamp the brands hard-partying reputation. Rebel Yell whiskey was mashed, distilled and barreled at another facility. McDonald, F., & McDonald, E.S., (1980), "The Ethnic Origins of the American People, 1790", McWhiney, Grady. ELTepes 2 yr. ago That's good to know. We wanted to offer consumers a higher proof option in this brand family, and this bourbon holds up well with balance of smoothness and flavor, whether providing fuller flavor in a cocktail or as a sipper.. *(Interview with Nancy Farnsley, November 14, 1984) In the early 1980s, after some other changes of ownership following the break-up of Stitzel-Weller around 1972, the brand was purchased by the David Sherman Corporation of St. Louis, Missouri (now Luxco). Rebel Kentucky Straight Bourbon Whiskey is a defiantly smooth wheated bourbon made according to its original time-honored recipe since 1849. Not only did the name not bother me or hinder my enjoyment of the ride or park, I dont remember anyone having an issue with the name or even making comments about its origins. At last it grew too dark to fight. Our traditional 80 proof Rebel Yell is an approachable bourbon, softer on the palate than the new 100 proof Rebel Yell, which brings a bit more bite in the finish, said head distiller John Rempe. While Rebel Yell Bourbon was sourced at Heaven Hill Distillery for the last couple decades, Luxco opened their own distillery in 2018. I find 'Yell' quite offensive. Four Roses Bourbon (1L) $34.11 (100cl, 40%) Tasting Note by The Chaps at Master of Malt Rebel Yell is way better name than Racer75. The Luxco distillery is located in Louisville, Kentucky. When compared to the lineup of other wheated bourbons, that price is hard to beat. He recounts the story of an old Confederate veteran invited to speak before a ladies' society dinner. It was just a name. The 40% alcohol by volume (80 U.S. proof) spirit was formerly produced under contract by Heaven Hill at its Bernheim distillery in Louisville . I was told it was possible they were no longer making it. Rebel Yell is a brand of Kentucky straight bourbon whiskey owned and marketed by Luxco. And its got a bit of an edge, thanks to the addition of the Confederate flag. Style: Straight bourbon Origin: Kentucky Age: 10 years Proof: 50% ABV Price: $60 Release: May 2017 Availability: Nationwide in limited amounts. Privacy Policy. I understand the outrage to the overarching politically correct trend, but I feel that its misplaced this time. The Lux Row facility has seven barrel warehouses, each with a 20,000 barrel capacity. Sometime around 1950, Charles R. Farnsley (former Louisville mayor) had the idea to create the "Rebel Yell" brand to celebrate the 100th anniversary of Weller bourbon. Perhaps as a result, availability is limited, and prices may vary. Maybe next time I'll have to make my sarcasm more evident!!! Idol got the idea to name the album "Rebel Yell" after attending a party with The Rolling Stones. Recently, the brand dropped the word Yell from the name, which means that you may currently find bottles with either Rebel Yell or Rebel Bourbon on shelves. Yep, they did. In comparison to Kentucky Deluxe, its definitely better but 2-3x the price. Sorry, I missed that. I will say, though, that Im excited to get back to reviewing some higher quality options. There are about 24,000 bottles in this year's batch. They asked him for a demonstration of the rebel yell, but he refused on the grounds that it could only be done "at a run", and couldn't be done anyway with "a mouth full of false teeth and a stomach full of food". Rebel Yell Kentucky Straight Bourbon Whiskey has a retail price of about $16 for a 750mL bottle at 80-proof. If youre looking for a bourbon thats sure to get you noticed, rebel yell is the way to go. The offering has gained a lot of media attention, being named Worlds Best Single Barrel and Best Kentucky Single Barrel of 2020 by Whisky Magazine and Whisky Advocates 2017 Top 20 list at No. Midwest Grain Processor acquired the Rebel Yell whiskey brand fromLuxco, a Kentucky distillery that was founded in 1918. Rebel Yell whiskey is produced by Luxco. This change is still being implemented on retail shelves. After a couple weeks of it not being restocked, I up and asked the clerk if they just weren't stocking it at that store (the one closest to me was a bit smaller than others around town) and I just wondered if I needed to go to a different store, but he looked it up and apparently they could no longer order it.

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